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A Closer Look at Lavazza's New HQ in Turin

Posted on July 16 2018

A Closer Look at Lavazza's New HQ in Turin

Founded in Turin in 1895, Lavazza is one of Italy’s most successful global brands, offering coffee and related products around the world. The business was created by Luigi Lavazza, a lifelong Turin resident, who began making coffee from his small grocery store in the old commercial section of the city. Luigi took great interest in the process of roasting raw coffee beans according to his customers’ wishes, and the business simply grew from there.  

 

Today, Lavazza is still controlled by Luigi’s descendants, and continues to operate from Turin – however, the company has moved on from its humble beginnings and recently opened an impressive new headquarters, dazzling architecture enthusiasts and Turin locals alike. 

 

Turin is often described as Italy’s most industrial city, but Lavazza has recently partnered with the city of Turin to help transform an industrial area in the Aurora District. The development will house Lavazza’s new HQ bringing 600 people from four different city locations into the same place. It will also become the single location for all business dealings.

 

Designed by Cino Zucchi Architetti, a Milanese architecture firm, the development is entitled Nuvola (“Cloud” in English).  Nuvola is primarily a renovation of the derelict ENEL power station. The building somewhat preserves a traditional industrial look, combined with a more modern feel and soft, cloud-like curves that take inspiration from its name. Located in a large existing block between Via Bologna, Largo Brescia, Corso Palermo and Via Ancona, Cino Zucchi Architetti aimed to open up the space to the city of Turin, and bring natural design elements to the fore. The pinnacle of this is a tree-lined piazza in the centre of the block, while Lavazza’s 600-employee capacity office spaces hold a beautiful glass atrium that boasts views of both the verdant piazza and Via Bologna’s bustling scenes. 

 

There is a strong focus on the local public’s enjoyment of the construction, with areas dedicated to community, culture, education and leisure: the space includes a convention centre, a museum, two restaurants, a design school, an environmentally-conscious garden and even a preserved fourth-century Christian basilica. Plenty for Turin residents and visitors to enjoy!

 

Eight years in the making, Nuvola Lavazza is part regeneration and part restoration, and happily combines history and heritage to ensure the building fits into its surroundings. This is no doubt perfect for a successful international business like Lavazza; honouring its long historical roots in Turin, while also offering a strong nod towards the future. 

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